|
|
|
|
Public Relations?A Free Lunch? by Claire Cunningham |
| Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budget and marketing public relations (PR) is one of them.
By MARKETING PR I mean publicity that is directed towards your marketing target audience and carries marketing messages. (It's not the same as investor or employee relations.) Marketing PR can generate inquiries, economically extend the reach of your advertising and direct mail programs, boost your company's credibility and enhance its standing as an expert.
There are three basic marketing PR tactics for you to consider:
NEWS RELEASES
Does your company bring new products or services to market? Improve existing products or services? Publish literature? These are all great subjects for news releases. Send releases to editors at relevant publications. One release a month is a good goal.
CASE HISTORIES
These can highlight your company's problem solving abilities. And well-written case histories are in demand -- by readers and editors alike. You can work with a single publication to place a case history or broadcast it to many publications.
TECHNICAL FEATURES
Getting a technical article placed in the right publication can enhance credibility quickly. To be successful this tactic must be backed with careful research and planning to ensure the topic is timely. Usually you?ll work with a single publication to place a feature.
?2004 Clairvoyant Communications, Inc.
|
Author Info:
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years? experience developing and implementing successful marketing and communications programs. Sign up for Claire?s monthly newsletter, Communiqu?, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)
There are ways to stretch your budget and marketing public relations (PR) is one of them.
Articles distributed free by http://www.ArticleInfoz.net
|
|
| Most Recent
Free Articles added to our site : |
Holiday Sites in Scratby near Great Yarmouth
When it comes to having a holiday park break there are few places that you will find better than the Norfolk town of Scratby. Situated right near the coast with a huge selection of things to see and do the area really is superb for a vacation. When you are first looking at the area located in betw[ Read Article] Beach Holidays
Nothing in the world beats a family beach vacation,
whether it’s at a deluxe resort, or a simple campground on the beach.
Below, are some ways you might do your vacation:
Caribbean Beach Vacation Families flock to Jamaica and the Domi[ Read Article]
Latest Content to grow your website about Public Relations?A Free Lunch? by Claire Cunningham from our free Communications article resources.
|
| Making Articles Work for You |
An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body and conclusion of your article. Here in this point, you can write down some of the ideas and sentences that you feel will look good in your article. This could be some of the focal point that could help make your article creative, interesting and appealing to a reader.
|
|
|
|
